Material collected by Cambridge Analytica via Facebook quizzes — which included detailed psychological profiles of unsuspecting users for the purpose of “behavioral microtargeting” — was used by the campaigns of Ben Carson, Ted Cruz, Donald Trump, and right-wing Super PACs tied to billionaire Robert Mercer.
Material collected by Cambridge Analytica via Facebook quizzes — which included detailed psychological profiles of unsuspecting users for the purpose of “behavioral microtargeting” — was used by the campaigns of Ben Carson, Ted Cruz, Donald Trump, and right-wing Super PACs tied to billionaire Robert Mercer.