People stand in line to vote during early voting for the presidential election, Monday, Oct. 29, 2012, in Miami. (AP Photo/Lynne Sladky)

Obama’s Microtargeting ‘Nuclear Codes’

Time magazine’s Michael Scherer talked with a group of Obama campaign advisers this past weekend, and provided an inside look at some of the data and targeting tactics behind the president’s re-election. The article touches on many different aspects of the campaign’s data operation, from television advertising to campaign insiders’ wagersabout which email subject lines would be most […]

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