President Bush announces he has reached an agreement with House leaders on a resolution giving him authority to oust Saddam Hussein, in the Rose Garden, Wednesday, Oct 2, 2002. Bush is joined by, from left to right front row, Speaker of the House of Representatives Dennis Hastert, R-Ill, Bush, Sen. Trent Lott, R-Miss., and House Minority Leader Dick Gephardt, D-Mo. As part of the deal with the House, Bush bent to Democratic wishes and pledged to certify to Congress that diplomatic and other peaceful means alone are inadequate to protect Americans from Saddams weapons of mass destruction. (AP Photo/Ron Edmonds)
The Spin War

From Madison Avenue to Pennsylvania Avenue: How They Sold Operation Iraqi Freedom

The same techniques (and often the same PR gurus) that have been used to hawk cigarettes, SUVs and nuclear waste dumps were deployed to retail the Iraq war.