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Jack Smith IV | MIC

Facebook Is Using Those New “Like” Emojis To Keep Tabs On Your Emotions

If Facebook’s goal is to change your behavior, they need to know your psychological response to photos and videos the same way the tobacco industry needs to know people’s brain chemistry when choosing additives in cigarettes.

February 25th, 2016
Jack Smith IV | MIC
February 25th, 2016
By Jack Smith IV | MIC
In this Oct. 10, 2011 file photo, a magnifying glass is posed over a monitor displaying a Facebook page in Munich. (AP Photo, Joerg Koch, File)

Facebook wants to know: How are you feeling? There's a water crisis on the other side of the planet. Donald Trump tweeted his latest offensive screed. Your old friend's brother unexpectedly and tragically died. Do you like it? Better yet, do you love it? Does it make you sad or angry? Does it make you say "wow"? Facebook has upgraded the

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