To prove it, the Coalition of Immokalee Workers launched their 'Now Is the Time' tour in early March, staging rallies and actions in ten cities in 10 days that culminated in an overnight vigil of hundreds at a Lakeland, Florida Publix on Friday and Saturday. Their demands? That Wendy's and Publix support a penny-per-pound pay increase for tomato
In ‘Fair Food’ Fight, Florida Farmworkers Take On Industry
The Immokalee, Florida migrant farmworkers who have forced some of the biggest food industry corporations in the world to acquiesce to their demands for dignity in the fields say they are determined to make Wendy’s and Publix do the same.