After the failure of Newsguard -- the news rating system backed by a cadre of prominent neoconservative personalities -- to gain traction among American tech and social media companies, another organization has quietly stepped in to direct the news algorithms of tech giants such as Google, Facebook, and Microsoft. Though different from
The Trust Project: Big Media and Silicon Valley’s Weaponized Algorithms Silence Dissent
Given the Trust Project’s rich-get-richer impact on the online news landscape, it is not surprising to find that it is funded by a confluence of tech oligarchs and powerful forces with a clear stake in controlling the flow of news.