Thanks to the Panama Papers whistleblower, some of the fantastical delusions that most of the world holds about New Zealand, are finally falling to pieces.

While trust lawyers market us to foreign capital, Tourism New Zealand has spent the last 17 years proclaiming us to be “100% Pure New Zealand.“

Although there was a time when New Zealand had a pristine and untouched environment, it is long past.

Yet the assertions to the contrary are deliberately constructed, tailored and manicured by marketing and advertising gurus who, with wheels freshly greased by public funds, then impress them upon the global public.

Exactly how much public money is spent on maintaining the facade, no one knows.