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The Fight For Gay Marriage: Selling Gay Identities (Part 2)

November 3, 2014 By Burkely Hermann 2 Comments

In a disconcerting quote, demographer Gary Gates told CNN that “corporate support for the LGBT community largely preceded public support for [gay marriage]. Corporate America perceived that there was a big consumer market.”

This was exactly what I warned against, writing last year that “the corporate sector is going full-speed ahead” in trying to turn the community of gender, sexual, and radical diversity “into a market so they can get millions [and billions] of dollars in profits,” an expansion of the “specific market” that exists for this community.

All in all, such marketing is not a surprise considering that “a number of the nation’s most recognizable brands are behind all of the concerts, parades, and rainbow flags…[since the] decision to promote gay rights is simply good business sense” and that Pride festivals and parades are a market in and of themselves.

Considering that the corporate community benefits from gay marriage and that they perceive (mostly) the gay and lesbian communities to be a market, it may be time to question gay marriage itself.

Filed Under: Civil Liberties Tagged With: Anders Anichkowsky, Bilerico, Business Insider, capitalism, Climate change, CNN, Corporate America, divorce, Doug Ireland, Ecofeminism, Egypt, Egypt's New Kingdom, Eli Pariser, Emma Goldman, feminism, free love, Garrett Shaw, Gary Gates, gay, gay marriage, gender identity, Greek, history, Islam, Karen Warren, Leila Ahmed, lesbian, LGBT, LGBT marriage, LGBTQ, marketing, marriage, Martin Luther King Jr., oppression, patriarchy, Reuters, Rome, same-sex marriage, Sherry Wolf, taxes, Valerie Bryson, Women and Gender in Islam

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