In a disconcerting quote, demographer Gary Gates told CNN that “corporate support for the LGBT community largely preceded public support for [gay marriage]. Corporate America perceived that there was a big consumer market.”
This was exactly what I warned against, writing last year that “the corporate sector is going full-speed ahead” in trying to turn the community of gender, sexual, and radical diversity “into a market so they can get millions [and billions] of dollars in profits,” an expansion of the “specific market” that exists for this community.
All in all, such marketing is not a surprise considering that “a number of the nation’s most recognizable brands are behind all of the concerts, parades, and rainbow flags…[since the] decision to promote gay rights is simply good business sense” and that Pride festivals and parades are a market in and of themselves.
Considering that the corporate community benefits from gay marriage and that they perceive (mostly) the gay and lesbian communities to be a market, it may be time to question gay marriage itself.