ISIS recently released a footage showing the captured Jordanian pilot being burnt alive in a Hollywoodish scene.
Technically, the brutal scene was professionally filmed. It was taken from various angles with high-resolution lenses. They also prepared the scene very well, as there was a cage and the fighters wore military uniforms inspired by traditional Afghani dress. ISIS succeeded in sending a brutal message to the world.
The message is also intended to terrify members of the coalition against them.
Airstrikes against ISIS’s locations are, so far, the mainstay strategy. However, al-Qaida affiliated groups have no pyramidal command, but are cluster groups that share a common ideology. They often fight each other for zones of influence. For example, ISIS and Jabhat al-Nusra are bitter enemies, although they have the same ideology.