In the 2002 movie, “Minority Report,” starring Tom Cruise, Washington, D.C. in 2054 has a citywide optical recognition system that actively scans the irises of all bypassers. Based on these scans, security alerts can be issued, controlled access can be granted and advertising can be customized to the person in real time. In the movie, Cruise’s
No Longer Science Fiction: Real-Time Targeted Advertising
In London, for example, recycling bins play targeted messages to passersby, due to cell phone tracking.