Cincinnati head coach Mick Cronin tries to pull guard Jaquon Parker (44) into position as the ball is in play between Cincinnati and Florida State in the second half of a third-round NCAA college basketball tournament game on Sunday, March 18, 2012, in Nashville, Tenn. Cincinnati won 62-56. (AP Photo/Mark Humphrey)

March Madness: The debate to pay poor college athletes continues as institutions gain billions

(MintPress) – Hundreds of millions of dollars of advertising revenue will pour into (CBS) as a result of this year’s men’s college basketball tournament, commonly referred to as “March Madness.” Last year’s tournament brought in $613 million in advertising to the broadcast company, second only to the Super Bowl. But the athletes responsible for the spectacle […]